Software first, then agents
We build software for people to use, designed so agents can work through it too. Then we add the co-worker. How that works.
Building digital products for business since 2003
Thinkun was founded in Sydney in 2003 as Think Unthinkable, still our holding company, by Anurag Chakradhar. A quarter century on, we build custom software, create agents and develop TAP, the platform they run on, for businesses anywhere, with no fixed ideas about how any of it should be done.
What we do now
complete business systems built around your workflows.
what to automate, what to hand to an agent, and what not to.
digital co-workers with a defined job and your permissions.
our platform for agents a business can control.
A platform of our own
TAP is why our agents are bounded, auditable, not tied to one lab or model, and kept within budget.
Our founder: Anurag Chakradhar
Anurag founded Thinkun in 2003 and leads it today. Across a quarter century he has built websites, applications and digital operations for businesses, spoken widely on the practical use of technology, and is a named inventor on international software patents. That mix of technology, communication and business operations is what TAP is made of.
Where we have been
Websites, applications, e-commerce, digital marketing, customer communication, automation. Marketing taught us how businesses talk to customers; software taught us how they run. Both are in everything we build now.
- 2003founded as Think Unthinkable
- 1 billionads served for clients in our digital marketing years
- Google and HubSpotpartner programmes we were part of
- International patentswith Anurag as a named inventor
More room for people
Mechanical work, and many of the small judgments along the way, can go to agents, with people involved at the points they choose. What people get back is time for judgment, care and customers.
Humans stay in charge of a business greatly augmented by agents.
Talk to us about your software, agent and automation ambitions
Bring the idea you keep returning to, the process that needs fixing or the service you would like to offer. We will help you find the productivity and the revenue in it.